OVERVIEW
Probiotic beverages offer numerous health benefits for both the body and the mind.
I sought to develop a probiotic product line tailored to Generation Z and millennials, highlighting the health advantages of probiotic drinks that seamlessly integrate into the lifestyles of fixed-gear enthusiasts, surfers, and skate culture aficionados.
TOOLS
- Blender
- Illustrator
PROCESS
Through researching several other probiotic drink brands, I realized that infusing the concept of action sports would raise the level of our marketing appeal across multiple demographics. My goal was to convey that this product is not only healthy, but also aids in athletic performance.
