OVERVIEW
Imagine Seattle Based Coffee shop, Avole Cafe created a sub-brand of ready to go coffee by expanding on their existing branding. Mixing the many flavors of Ethiopian brewed coffee into something that can be shared and drinked on the go.
TOOLS
- Blender
- Illustrator
PROCESS
Through research into the ready-to-go coffee market and the existing branding of Avole Cafe, combined with an in-depth exploration of Ethiopia's rich cultural history in coffee, I discovered an effective way to blend authenticity and cultural elements. This approach strongly represents Avole Cafe's brand within the sub-market.
DELIVERABLES
- Can Mock Up -
- Social Video -
- Packaging Dieline -
COLOR
The primary color palette for Avole Cafe's Sub brand features a Earthy Green and Red. The tones symbolizes trust, reliability, and the authenticity of the brand. The light yellow and muted tones injects calmness into enjoying a delightful coffee.
Pantone 7593 C
CMYK ( 0,57,72,38 )
RGB ( 157,67,44 )
HEX #9D432C
Pantone 5753 C
CMYK ( 9,0,46,60 )
RGB (94 ,103 , 56 )
HEX #388d42
Pantone 7525 C
CMYK ( 0,31,49,40 )
RGB ( 154,106,79 )
HEX #9A6A4F
Pantone 419 C
CMYK ( 6,0,3,86 )
RGB ( 33,35,34 )
HEX #212322
Pantone 7499 C
CMYK ( 0,5,26,5 )
RGB ( 241,230,178 )
HEX #f1e6b2
Pantone 7579 C
CMYK ( 0,60,81,14 )
RGB ( 220 ,88 , 42 )
HEX #DC582A
